— Topic —
2 receipts tracked
— Filed —
RECEIPT #BRIAN-
JUN 01, 2024
PREDICTION BY
Brian Wieser“It will reach $15.1 billion this year [2024] … With political spend incorporated, total advertising spend growth in the U.S. will amount to $384 billion in 2024.”
FOLLOW-UP
This is a full-year forecast for 2024. The final, audited figures for 2024 political ad spend are not yet available to confirm this prediction.
ORIGINAL SOURCE
www.adweek.comRECEIPT #BRIAN-
SEP 04, 2024
PREDICTION BY
Brian Wieser“if [political spending is] added in, would boost the 2024 U.S. ad economy up in the double digits — 10.5% — if included.”
FOLLOW-UP
This is a full-year forecast for 2024 including political ad spend. The final figures for 2024 are not yet available to confirm this prediction.
ORIGINAL SOURCE
www.mediapost.com